The multi-layered media activity shall encompass a 360 degree aspect of communication with an appropriate blend of the following:
A planned advertising campaign in leading National Dailies shall be utilized to create awareness.
Marketing using digital technologies, mainly on the Internet, also include mobile phones, display advertising, and any other digital medium
Marketing using Social Media Platforms & Websites.
DIRECT MARKETING & INVITATIONS
A massive direct invitation, mail and email campaign to Schools, Colleges, Institutes, Embassies, Training & Education Centers, Universities, Education Boards, Public Libraries, Education Free Zones, Government Bodies & Associations, Ministries, Media, Corporate Houses, Consultants, Banks, Retailers, Wholesalers, Distributors, Buying Agents etc. shall ensure qualitative target audience.
Publicity on various prominent portals through Banner space, Mailers to their members, Links, Articles, Pop-Ups etc., shall ensure maximum footage/presence amongst the Target visitors.
The media mix includes utilization of multi channel approach (GEC, Education, Business & News) on Television.
Publicity on leading FM Channels.
Hoardings, posters and banners shall be placed at strategic and key locations on a national level to create a constant hype amongst the TG.
High level PR activity through Previews and Reviews in print & electronic media, trade journals, trade magazines, Government journals, School magazines etc.