The multi-layered media activity shall encompass a 360-degree aspect of communication with an appropriate blend of the following:
A planned advertising campaign in leading National Dailies shall be utilized to create awareness.
Marketing using digital technologies and medium, such as World Wide Web, mobile phones and display advertising.
Marketing using leading social media platforms and websites.
DIRECT MARKETING AND INVITATIONS
A massive direct invitation, mail and email campaign to Schools, Colleges, Institutes, Embassies, Training and Education Centers, Universities, Education Boards, Public Libraries, Education Free Zones, Government Bodies and Associations, Ministries, Media, Corporate Houses, Consultants, Banks, Retailers, Wholesalers, Distributors and Buying Agents and shall ensure qualitative target audience.
Publicity on various prominent portals through Banner space, Mailers to their members, Links, Articles and Pop-Ups shall ensure maximum footage and presence amongst the target visitors.
The media mix includes the utilization of multi-channel approach (GEC, Education, Business and News) on television.
Publicity on the leading FM Channels.
Hoardings, posters and banners shall be placed at strategic and key locations on a national level to create a constant hype amongst the target groups.
High level PR activity through previews and reviews in print and electronic media, trade journals, trade magazines, Government journals and school magazines.
" It was really a nice experience to visit the exhibition & to interact with the personalities from Global Academic World. Your effort with your team in the Wonderful Leadership of your top management was really matchless. Sudarshan World appreciates all your efforts & expects a long association with you for various visionary projects."
Mr. Bhudeo Krishna Sudarshan, Executive Chairman, Sudarshan World
" It was a great experience to participate in Didac India during 19-21 September, 2017 at Mumbai. You deserve THREE CHEERS to organize such a gala event."
Dr. Manoj Kumar Saxena, Dean, School of Education, Central University of Himachal Pradesh
"Heartiest Congratulations on successfully launching the Didac India 2017. It was an immense pleasure being at the event."
Dr Nandini Kannan, Consultant - Finishing Schools, Education Department, Government of Gujarat
"GCIS has learnt on new ideas of using technology in a language classroom, the concept of connected classrooms, and the latest approach to differentiated instructions. New inspiring ideas were found, to be applied for fruitful education at GCIS."
Global City International School
"It was Pleasure Meeting P Kamalanathan Deputy Education Minister of Malaysia at DidacIndia."
William Prieto-Parra, BESA
"DIDAC India 2017 was an eye-opener to many facets of educational resources and training. The conference which had representatives from various nations had extremely thought provoking ideas and fruitful take-aways. The workshops were enriching and brimming of innovative ideas. My personal thanks to the organizers and the team of DIDAC for the beautiful collage of learning through these 3 days. Awaiting DIDACvarious 2018 for a lot more innovations and experiences."
Dr. Radhika Vakharia - Principal, Rizvi College of Education
"Good Numbers of Visitors & good contacts on the show. We are really happy that we decidec to join Didac India this year and we are keen to be the part of show again next year."
Ralf Detzel, Dr.-Ing. Paul Christiani GmbH & Co.KG
"We were kept very busy by visitors during the three days’ show. All exhibitors are satisfied with the outcome of the event. We believe it will be our 'must-attend' show in the next years."
China Delegation Head
"Didac India, A Brilliant Show In The Thick Of The #MUMBAIRAINS."
Abi Ross-Jackson, BESA
"DidacIndia has been a great success showcasing iboardtouch Products & Solutions to everybody in the Education World in India."
"Last 2 days have been testing times but Kudos to team of DidacIndia for having braved the torrential rains & made the exhibition a success."
Rajesh Shenoy, Padmashree